Author : Kavya K
Kavya works as a data engineer in Beamlytics. She has worked on developing customer churn model and looker dashboards as part of our product Beamlytics Lens . Please reach out to Kavya if you want guidance on understanding dashboard using looker.
Email : kavya@beamlytics.com
This blog post dives into the Beamlytics dashboard report, a handy tool for visualizing key business metrics. These metrics, called KPIs (key performance indicators), offer valuable insights into your customer base, revenue streams, and overall website performance.
Connecting the Dots: BigQuery, Looker Studio, and Your Data
Beamlytics utilizes Looker Studio, a business intelligence platform, to create clear and informative data visualizations. Looker Studio connects seamlessly with BigQuery, a powerful Google Cloud Platform data warehouse designed to handle massive datasets.
To set up your Beamlytics dashboard, you’ll need to establish a connection between Looker Studio and BigQuery. This is a straightforward process within the Looker Studio interface. Once connected, you can choose the specific KPIs you want to track on your dashboard.
Unlocking the Insights: What Each KPI Card Reveals
The Beamlytics dashboard features several KPI cards, each offering a glimpse into a crucial aspect of your business. Let’s explore what each card tells you:
- Total Customers:This card displays the all-important number of customers you have.
- Revenue by Segments: Here, you’ll see a breakdown of your revenue, categorized by Ecommerce and Transaction sources.
- Customer Churn: This card keeps you informed about customer churn rate, indicating the percentage of customers who discontinue business with you within a specific timeframe. It also displays the total number of customers churned during the selected date range.
- Conversion Rate: This metric reveals the percentage of website visitors who take a desired action, such as making a purchase.
- Total Visitors: This card simply shows the total number of visitors your website attracted during the selected date range.
By understanding what each KPI card reveals, you gain valuable insights that empower you to make informed decisions for your business.
